乔布斯传读后感英文300字

Another interesting but real example we can found is in the year 2009, the Obama government made a action that shocked the people a little bit. They recruited lots of famous fiction novelists to work with the FBI in order to anticipate the Bin Laten’s shelter and recent plan. But it did work a little bit and even a new anti-terrorism strategy.

Catching the inspirations from experiments and other fields sometime is a good way to find new connection. But mostly find the connection between unfamiliar things and keep passion to ask, more importantly, never fear the changes is indeed the point of hunting success.

Principle 4: Sell Dreams, Not products

Frankly speaking, Apple products like Mac and iPhone etc. indeed are the symbol of fashion, but Apple never declare that he is the leader of fashion.their The main reason of that is their attitude toward products and customers. They try to provide the best products to their customers who also have a making world changed dream so that they don’t just sell for current profits but for making their dream real. It is well known that Jobs do a market research or investigate before build a new product, differently from others, but he still build great products without focus groups. However, it’s not to say that Apple does not listen to its customers. Actually it seems none can know their customers better than them. As jobs said, “we, too, are going to think differently and serve the people who have been buying our products since the beginning”. Apple and Jobs indeed always create things that are not their customers want right now, but what they want in future.

Take iPad as an example, it used to be considered as an unworthy product, because people don’t need it, while jobs think people will need a device which makes browse web and check email easier, it is also supposed to provide a new experience for entertainment which is between laptop and phones. That is the original model of iPad. Without a brave but smart thought like that, iPad won’t be one of the most popular equipment now. It is hard to say whether Apple’s strategies are available for every enterprise, however, they use their own way to catch their customers closely to their products, which is definitely a special but effective method.

There are thousands of electronic corporations in China, but none of them has any style like Apple, they just follow the so called customer’s current need and make a little profit by producing in a fast way. So, lots of companies have to survive only on changing with the market and following foreign fashion. People buy their products just for the low price. In my opinion, they should pay more attention on customers’ dream rather than their requirements and stop copying from others, no one would like to use the toilet papper which has already used even though you offer them in a low price. Instead they should make some products on behalf of the spirit or inspiration of their company.

Principle 5: Say no to 1000 things

The motto for Jobs as well as Apple, simplicity is the ultimate sophistication, is widely showed in Apple’s products. Take Jobs’s famous two-by-two printed tables as an example. The simple chart make everything clearly to design a great product, it make your goals crystal. As Jonathan Ive, Apple design leader, said “The way we approach design is by trying to achieve the most with very least.” In the book ‘Steve Jobs’ we know that, Steve is different in conference and meeting. Jobs never believe in ‘Market research’, all he wants to do is that provide a prefect tools for the people who want to change the world. As a consequence of that, Apple just produce the most friendly and easy-used electronic for people.